Independent web design studio — Chicago, IL

FRAZIER®

We design and build websites for brands that refuse to blend in — art-directed, animated, and engineered to convert.

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01 — Selected work

Sites our clients get screenshotted for.

Hover any project — every site we ship is built to be explored. These are live rebuilds across four industries.

pitandsmokeco.com
MenuStoryVisitOrder Now
Austin, TX — est. 2016
Low & slow.
Texas proud.

Brisket smoked 18 hours over post oak. Open at 11 — closed when we sell out.

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Our Story

Three generations.
One pit.

What started as a backyard tradition in East Texas has grown into Austin's most celebrated smokehouse. Post oak only. No gas. No shortcuts. We open at 11 — and close when we sell out.

Smoked Meats
Brisket (per lb)$26
St. Louis Ribs (half rack)$22
Pulled Pork (per lb)$18
Turkey Breast (per lb)$20
Jalapeño Sausage (link)$8
Sides & Extras
Pit Beans$5
Jalapeño Cheddar Grits$5
Creamy Coleslaw$4
Smoked Mac & Cheese$5
Pickles, Onions & Bread$3
01

Pit & Smoke Co.

RestaurantMenu DesignDevelopment

+340% online orders in 60 days

A Texas smokehouse running on word-of-mouth and a Facebook page. We built them a site as authentic as their brisket — digital presence that smells like post oak.

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pulse.io/dashboard
ProductPricingDocsGet demo
Revenue overview
ARR$4.2M▲ 23%
Seats12,480▲ 9%
Churn1.1%▼ 0.4
JanFebMarAprMayJunJulAug

MRR up 41% since January — realtime dashboards your whole team actually opens. SOC2, sub-second queries.

Recent activity
New enterprise deal closed — Halston Corp
Seat usage crossed 90% on Acme Inc.
Weekly report auto-sent to 12,480 users
02

Pulse Analytics

SaaSProduct siteDesign system

2.4× demo requests, bounce rate −38%

A Series-B data platform with an enterprise story to tell. We shipped a product site and design system that closes rooms before the sales call.

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maisonvolta.com
ShopLookbookJournalBag (2)
Spring / Summer 2026
VOLTA SS26 —
worn, not displayed.
Silk Overshirt$320
Volta Trouser$260
Atlas Loafer$410
03

Maison Volta

FashionE-commerceShopify headless

AOV +34%, mobile conversion +61%

A DTC label ready to feel like a maison. Editorial layouts, obsessive product photography treatment, and a checkout that stays out of the way.

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ateliernorth.com
ProjectsPracticeContact
Architecture & interiors — Chicago
Quiet buildings for loud landscapes.

Lakeside House — completed 2025. Photography: L. Berg.

Lakeside HouseResidential — 2025
Kinzie PavilionCultural — 2024
04

Atelier North

ArchitecturePortfolioCMS

Featured in 3 industry publications post-launch

A Chicago architecture practice whose work deserved gallery treatment. Slow, deliberate motion; typography that stays out of the photographs' way.

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02 — What we do

Full-stack craft, one studio.

No handoffs, no subcontractors. The people who design your site are the people who build it.

/01

Web Design

Art-directed marketing sites with a point of view — strategy, wireframes, and pixel-obsessed UI that makes your competitors' sites look like templates.

/02

Development

Next.js builds that score green on Core Web Vitals, animate at 60fps, and stay easy to edit. Headless CMS so your team never calls us to change a comma.

/03

Branding & Identity

Logos, type systems, and voice that survive beyond the homepage — built so every future touchpoint feels like the same company.

/04

E-Commerce

Headless Shopify storefronts with editorial product storytelling — designed to raise average order value, not just look expensive.

/05

SEO & Growth

Technical SEO baked in from the first commit, plus post-launch iteration: analytics, A/B tests, and landing pages that keep compounding.

0+Projects shipped
0%Avg. traffic growth after launch
0%Client retention
0Avg. Lighthouse performance score
03 — How it works

Four steps. No mystery.

Week 1 — Discover

We learn your business, not just your brief.

Stakeholder workshop, competitor teardown, analytics audit. We leave with a strategy document you'd pay for on its own.

Weeks 2–4 — Design

Art direction first, then pixels.

Moodboards, type and color systems, then full-fidelity designs with motion prototypes — you see exactly how it will feel before we build.

Weeks 4–7 — Build

Engineered like a product, not a brochure.

Clean Next.js, CMS your team can actually use, animation tuned on real devices. You get staging links from day one.

Week 8+ — Launch & grow

Launch is the starting line.

QA across devices, SEO checklist, analytics wired. Then 30 days of included iteration — because real data beats best guesses.

04 — Word of mouth
Frazier rebuilt our site and reservations tripled in a quarter. Best money we've spent on marketing, period.
Dana WhitfieldFounder, Ember & Oak
Dana Whitfield Marcus Lee Amélie Fortin
05 — Questions

Asked often, answered honestly.

About the studio: Frazier is a small, senior studio in Chicago — designers who code and developers with taste. Founded in 2024, built on a simple rule: no account managers, no juniors learning on your dime. Every project gets the people whose names are on the door.

Most projects land between $1k and $10k depending on scope — a focused marketing site for a restaurant, coffee shop, or local business sits at the lower end, e-commerce and multi-language platforms at the top. You get a fixed quote after the discovery call; we don't do surprise invoices.

One to four weeks from kickoff to launch for most sites. We move fast because we combine high-quality designers with AI-powered tools — meaning you get a premium result in a fraction of the time without cutting corners.

Yes — most clients come with a logo and loose guidelines. We extend what works, quietly fix what doesn't, and document the system so it holds up after launch.

You do — code, design files, CMS, domain, everything. No lock-in, no hostage hosting. Plenty of clients stay for ongoing work anyway; that's the point.

Every project includes 30 days of post-launch iteration. After that, retainers start at $500–$1k/month for design, development, and growth work — or call us when you need us.

Next project: yours

Let's build the site your competition screenshots.

Start a project
06 — Contact

Tell us about your project.

Studio

Chicago, IL — working worldwide.
Replies within one business day.

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